Insta Cooks
The Instacooks simplifies shopping for high-quality frozen meals by offering personalized recommendations, transparent ingredient information, and fostering a vibrant community of food enthusiasts.
01
Problem Statment & Goal
Challenge: Transforming the frozen food brand to differentiate it from the mundane industry image.
Barriers: Overcoming isolation and lack of engagement in the frozen food market.
Objective: Introduce personality into the frozen food industry with a modern, user-friendly app that redefines the frozen food experience.
Objective: Provide a seamless online shopping experience for high-quality frozen meals.
02
User Data
Recruitment: Participants recruited through social media and in-person outreach.
Method: Conducted in-depth interviews with 10 participants and distributed a 15-question survey after 2 weeks of app prototype use.
Key Questions:
Recent experiences with frozen food purchases?
Concerns or hesitations about frozen meals?
Desired improvements in the frozen food industry?
Information sources for food purchasing decisions?
Importance of variety and novelty in frozen food choices?
Motivations for purchasing and consuming frozen food?
Impressions of brands or products in the frozen food market?
Positive or negative experiences with frozen food brands or products?
Survey Results:
User Pain-Points:
Uncertainty about ingredient quality and origin
Repetitive meal options
Difficulty locating items or brands
Findings:
76% believe frozen meals lack variety
45% are influenced by packaging design
74% desire more diverse meal choices
03
Packaging
04
Result
The Instacooks app enhances the frozen food shopping experience by offering personalized recommendations, transparent ingredient information, and unique packaging design. It addresses user pain points like lack of variety and ingredient uncertainty while ensuring a seamless shopping process. Instacooks successfully redefines frozen food shopping, fostering user satisfaction, loyalty and brand diversity.
